Tips and Tricks for Design Posted on: August 28, 2017 Tags: Design, Digital, Graphic អត្ថបទនេះមានជាភាសា៖ ខ្មែរ By Sophat CHY Digital Design Specialist Development Innovations As a Digital Design Specialist at Development Innovations and a trainer in design within our Social Media Training, I want to share some tips and tricks in design based on my experience in basic digital design. These tips will give you some ideas about what I think makes a “good” design. br> 1. Understand the audience We have to define our audience in advance. We have to understand their living conditions, culture, level of knowledge, and other context so that we can arrange the information within the design in a way that is understandable, clear and efficient for them. 2. Pop up In this part, I refer to the outstanding part of the design. We can only make one important element stand out from the design. br> br> 3. Symmetry Symmetry is used to show well-matched proportion or balance. It can be a matching picture, a contrasting picture, or any shape that lets the audience can see the symmetry. 4. Square pattern Square pattern is something we have seen before. It is not exactly the same for design. For design, it is a good way to divide the content of the design to achieve symmetry and to create blank space. This helps put emphasis on what you think is important. 5. The “ខ” Rule This rule refers to the way people view visual content, and is an important basic for design. We are talking about the direction that people look at things. For example, for most people, the viewing pattern starts from top to bottom, and from left to right, which is the same as how we write the Khmer character, “ខ”. So this is what we should consider when we design. It is true that this article cannot make all of you who are reading have a deep understanding of design, but through practice, researching further, and working in real context, you will improve your design skill. We can discuss more on the topic of design in the next Social Media Training! To learn more about Development Innovation’s Social Media Training, click here.