6 Things to Do Today to Market Your NGO’s Work in Cambodia

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អត្ថបទ​នេះមានជាភាសា៖ kmខ្មែរ

Kate

By Kate Heuisler

Chief of Party
Development Innovations


Many of our partners and clients tell us they don’t have the time or money to market themselves or their products, but they struggle getting their name and mission out to a wider audience and attracting funding. These days, clever marketing is important to help you stand out, but it doesn’t have to cost a lot of money. Do you have $100 and a great communicator on your team?  Invest in a few of these tools to better present your results, and get more attention from your audience and donors in 2017.

  1. Make some X-Stands. Find a designer to lay out an X Stand with simple messages about who you are and what you do, with a clear call to action like following you on social media or signing up for your newsletter. You can use them at events, or in your office, and they look great in the background of photos. Here’s the design for the X-Stand we use to tell our story.

  2. Create a simple social media plan. It only needs to be one page long! We worked with the Cooperation Committee for Cambodia last year to come up with a set of social media tips for NGOs in Cambodia. At the end of the guide, there is a template to help you craft your own one page plan. Click here to download the tool in English or Khmer. Sign up for a meeting with our social media advisor if you want help thinking through your plan.
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  4. Use infographics. Do you have a 100 page report that is interesting to you, but you doubt anyone else will read it? We use free and low cost tools like Pictochart to simplify and tell our story at DI. Check out the one page summary we created to simplify the 2016 Mobile Phone and Internet Survey conducted by our partner, Open Institute. Would your donors love to see your results in just one page?
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  6. Use engaging photos. Check out this post from our advisor Chandy Mao about how to frame your photos for best results. You don’t necessarily need a fancy camera, you just need a simple plan to capture the most important moments. Our partners at Media One use great photos from Prey Lang forest (courtesy of USAID’s Supporting Forests and Biodiversity project) to bring life to a character, Grandfather Prey Lang.  The pictures help humanize their message about Cambodia’s natural heritage and tell their story.
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  8. Simplify and target your messages. Whatever you start to say in your messaging, walk away from your first draft and come back and make it simpler. Think about how you can present it in a very short message. Think about your language and the way you translate words between Khmer and English. Get inputs from a few friends about how they receive your messages and make sure you are putting out clear, actionable messages. Our partners at TosFUND use designs to attract attention to their Cambodia-specific online fundraising campaigns (also called crowdfunding). Below is an example of TosFUND’s graphic which shows two ways to donate to social projects on their platform: Cellcard and ACLEDA.

     

  9. If you have a little more room in your communications budget, run a booth. Sign up to run a booth at a relevant event for your industry. Cambodia’s many large exposition events can help connect you to a bigger audience, and showcase your services, especially if you have tools that the attendees can demo and use. If you are working on a tech-related product at your organization, think about how much people love to try new tech tools in Cambodia and give them a chance to try yours. Upcoming activities like BarCamp and the Cambodia Science and Engineering Festival will attract thousands of new eyes and can get you big exposure. Costs generally range between $75-$200 for the whole event sponsorship, plus booth setup costs (bring your X Stand!). If you want to know about the many community tech and innovation events across the city, sign up for our monthly newsletter and follow us on social media.

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